What marketers need to understand about Gen Z

What marketers need to understand about Gen Z

Generation Z is anticipated to make up 40% of consumer markets by 2020, which poses an opportunity for massive disruption in almost all industries.

 
 
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Even the largest of corporations can be uprooted with this quick shift in consumer preferences and the scrappiest of startup can gain major market share.

As this change is approaching, many corporations are

 
 

 

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