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Viral videos will give you up, let you down (but memes won’t)


A study about internet fads suggests that, far from being here-today, gone-tomorrow flashes, memes have serious staying power. Viral videos, on the other hand, tend to fade quickly despite racking up billions of views.

The study, hosted by Australian gift shop Yellow Octopus, tracked internet fads based on their scores in Google Trends — which indicates,


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