US government needs to rethink its approach to fighting ad fraud

Photo by thenextweb.com
 

With US digital ad spending set to reach $83 billion in 2017, an increase of 16 percent, the ROI for advertisers is threatened by fake clicks and views.

Everyone in the ad ecosystem is affected, regardless of location.

Ad Fraud is a global epidemic, crippling ad budgets and destroying trust in digital advertising.

  One suggested tactic has been to demand

 
 
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