The failed Lily drone is back as a boring version of itself

The failed Lily drone is back as a boring version of itself

In 2015, drone startup Lily grabbed attention by promising a handheld unit you could simply throw into the air to activate.

 
 
Photo by theverge.com

It was an ambitious project that collected more than $34 million in preorders, but ended in disaster when its creators couldn’t finance production and had to give everyone refunds.

But a company named Mota Group bought the brand name and customer list back in January, and it’s now selling a “next-gen” Lily drone for $499.The new drone has the same color scheme, design notes, and signature emoji-like face as the failed model.

While it now shoots 4K video, many notable features promised by the original model are gone — the new Lily is not waterproof, it has a shorter fly time, and it doesn’t appear to let people……

 
 

 

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