GM thinks we want to use our cars like credit cards, but I’m not so sure

Photo by theverge.com
 

In an ongoing effort to redesign the driving experience to include more smartphone-style features, General Motors unveiled a new service today called Marketplace in which owners can pre-purchase coffee and gas, or make restaurant reservations, all from the drivers seat.

GM calls it “the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services.” But I call it a solution in search of a problem.

“My morning coffee, hot coffee”In a promotional video, GM shows a happy dude jumping into a Chevy Equinox and tapping the Marketplace app on the center console’s touchscreen, which then brings him to a screen that shows “featured brands and offers.” This includes Shell, TGI Fridays, Wingstop, and……

 
 
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